Own Your Restaurant's Ordering System
Your brand. Your app. Your customers. Build a direct ordering channel that strengthens your restaurant's identity and keeps customers coming back.
10 min read
Updated Jan 1, 2026
2,200 words
Table of Contents
Why Your Own Branded Ordering Matters
What's Included in Your Branded System
Benefits of Branded Ordering
Branded Ordering vs. Third-Party Apps
How We Build Your Branded System
Restaurants Winning with Branded Ordering
Get Your Branded System
TL;DR - Quick Summary
Stop sending customers to third-party apps that compete for their attention. With RestauNax, you get your own branded website and mobile app where customers order directly from YOU. Build brand loyalty, own your customer relationships, and create a professional digital presence that sets you apart from competitors.
Why Your Own Branded Ordering Matters
When customers order through DoorDash or UberEats, whose brand do they remember? The app's—not yours.
The Brand Problem with Third-Party Apps:
| Third-Party Apps | Your Branded System | |-----------------|---------------------| | Customers see the app's brand | Customers see YOUR brand | | Generic ordering experience | Custom experience you control | | Competing restaurants shown | Only your menu, your story | | App owns the relationship | You own the relationship | | No customer data access | Full customer database | | App markets to YOUR customers | You market to your customers |
Why It Matters:
A customer who orders through DoorDash thinks of themselves as a "DoorDash customer." When they're hungry, they open DoorDash—and might choose a different restaurant.
A customer who orders through YOUR app thinks of themselves as a "Tony's Pizza customer." When they're hungry for pizza, they open YOUR app.
The Long-Term Impact:
- Third-party app customers have 35% lower retention rates
- Branded app customers order 2-3x more frequently
- Your app customers become your biggest advocates
What's Included in Your Branded System
RestauNax provides everything you need for a complete branded ordering experience:
1. Custom Restaurant Website
Your own professional website with:
- Your branding, colors, and logo
- Your domain (yourrestaurant.com)
- Mobile-optimized design
- Built-in online ordering
- SEO optimization for local search
- Menu showcasing with photos
- About page telling your story
- Contact and location info
- Integration with Google Maps
2. Branded Mobile App
Your restaurant in the App Store and Google Play:
- Your name and icon in app stores
- Custom app design matching your brand
- Push notification marketing
- One-tap reordering for regulars
- Saved payment methods
- Order history
- Loyalty program integration
- Real-time order tracking
3. Unified Ordering Experience
Consistent experience across all channels:
- Same menu on web and app
- Synchronized pricing and availability
- Unified customer accounts
- Combined loyalty points
- Consistent branding throughout
Mobile App Deep Dive
Your branded mobile app includes:
Customer-Facing Features:
- Browse full menu with photos
- Customize orders with modifiers
- Save favorite orders
- Reorder with one tap
- Apply coupons and rewards
- Track order status in real-time
- View order history
- Manage payment methods
- Earn and redeem loyalty points
- Receive exclusive push offers
Your Control Panel:
- Send push notifications
- Update menu items instantly
- Create app-exclusive deals
- View app analytics
- Manage customer reviews
- Set up automated campaigns
Technical Specs:
- Native iOS app (App Store)
- Native Android app (Google Play)
- Fast loading and responsive
- Offline menu browsing
- Secure payment processing
- Regular updates included
Benefits of Branded Ordering
Owning your ordering system delivers benefits beyond just saving on commissions:
1. Brand Recognition
Every interaction reinforces YOUR brand:
- App icon on their phone = daily reminder
- Push notifications from YOU
- Order confirmations with your branding
- Receipts featuring your logo
2. Customer Loyalty
Build genuine relationships:
- Customers feel connected to your restaurant
- Direct communication channel
- Personalized experiences
- Exclusive app-only perks
3. Marketing Control
Reach customers directly:
- Push notifications (free to send)
- No paying for promoted listings
- Run promotions when YOU want
- A/B test offers easily
4. Data Ownership
Know your customers:
- Full customer contact info
- Order history and preferences
- Spending patterns
- Peak ordering times
- Popular items
5. Professional Image
Stand out from competitors:
- Appear more established
- Compete with chains
- Modern, tech-forward image
- Attract younger customers
6. Competitive Advantage
Differentiate your restaurant:
- Not another DoorDash listing
- Memorable ordering experience
- Higher perceived quality
- Justify premium pricing
Branded Ordering vs. Third-Party Apps
Let's compare the customer experience:
Ordering Through DoorDash:
- Customer opens DoorDash
- Sees ads for other restaurants
- Searches for your restaurant
- Sees competitor listings alongside
- Orders through generic DoorDash interface
- Receives DoorDash-branded confirmation
- Gets delivery from DoorDash driver
- DoorDash asks for review (for them)
- DoorDash markets other restaurants to them
Ordering Through Your Branded App:
- Customer opens YOUR app
- Sees only your branding
- Menu loads immediately
- No competitor distractions
- Orders through your custom interface
- Receives confirmation with your branding
- Gets delivery with your messaging
- You ask for feedback directly
- YOU market to them going forward
The Data Difference:
| What You Get | DoorDash | Your App | |--------------|----------|----------| | Customer name | Sometimes | Always | | Email address | No | Yes | | Phone number | No | Yes | | Order history | Limited | Complete | | Preferences | No | Yes | | Birthday | No | Yes | | Marketing consent | No | Yes |
With third-party apps, customers are rented. With your own system, customers are yours.
How We Build Your Branded System
Getting your own branded ordering system is simpler than you think:
Week 1: Discovery & Design
Day 1-2: Kickoff Call
- Discuss your restaurant's brand
- Review your logo and colors
- Share your vision and goals
- Collect menu information
Day 3-5: Design Phase
- We create website mockups
- Design app screens
- Present for your feedback
- Refine based on input
Week 2: Build & Launch
Day 6-8: Development
- Build your custom website
- Configure your mobile app
- Set up online ordering
- Integrate payment processing
Day 9-10: Testing
- Internal testing complete
- You test and provide feedback
- Final adjustments made
Day 11-12: App Submission
- Submit to App Store
- Submit to Google Play
- Typically approved in 1-3 days
Day 13-14: Launch
- Website goes live
- Apps available for download
- Staff training completed
- Marketing materials provided
What We Need From You:
- High-resolution logo
- Brand colors (or we'll suggest)
- Menu with prices
- High-quality food photos
- Business information
- Feedback during design
Ongoing Support & Updates
Your branded system includes continuous support:
Technical Support:
- 24/7 support for urgent issues
- Email support for general questions
- Phone support during business hours
- Screen sharing assistance available
Regular Updates:
- App updates for new iOS/Android versions
- Security patches applied automatically
- New features added regularly
- No additional cost for updates
Marketing Support:
- Best practices guidance
- Campaign templates
- Holiday marketing calendars
- Performance reviews
Menu & Content:
- Update menu items anytime
- Change prices instantly
- Add seasonal specials
- Modify hours of operation
You focus on making great food—we handle the technology.
Restaurants Winning with Branded Ordering
See how restaurants have transformed their business:
Case Study 1: Family Italian Restaurant, New Jersey
Before:
- Relied 100% on third-party apps
- No customer database
- Couldn't run own promotions
- Paying $5,000/month in commissions
After RestauNax:
- Launched branded app in 2 weeks
- 3,000+ app downloads in 3 months
- 65% of orders now through direct channels
- Built email list of 4,500+ customers
- Run weekly specials via push notifications
- Monthly savings: $3,800
"Having our own app changed everything. Customers feel like VIPs, and we actually know who they are now."
Case Study 2: BBQ Restaurant, Tennessee
Before:
- Strong local brand but weak online presence
- Competitors had better digital experience
- Losing younger customers to fast-casual chains
- No loyalty program
After RestauNax:
- Professional website matching their rustic brand
- Mobile app with "Pitmaster Rewards" program
- Push notifications for daily specials
- Online ordering increased 180%
- Average customer visits increased from 2x to 4x monthly
"Our app makes us look as polished as the big chains, but we're still the local BBQ joint everyone loves."
Case Study 3: Coffee Shop Chain, California (5 Locations)
Before:
- Each location managed separately
- Inconsistent customer experience
- No unified loyalty program
- High customer acquisition costs
After RestauNax:
- One branded app for all locations
- "Bean Rewards" loyalty across locations
- Location-based push notifications
- Centralized customer database
- Customer acquisition cost dropped 60%
- Repeat customer rate increased 45%
"The app unified our brand. Customers earn points at any location, and we can market to them all from one place."
Get Your Branded System
Ready to own your restaurant's digital presence? Here's how to start:
Step 1: Schedule a Demo See RestauNax in action and discuss your restaurant's needs.
Step 2: Onboarding Call We'll gather your branding assets and menu information.
Step 3: Design Review Review and approve your custom website and app designs.
Step 4: Launch Go live with your branded ordering system in about 2 weeks.
What's Included:
- Custom restaurant website
- Branded iOS and Android apps
- Online ordering system (0% commission)
- Loyalty program
- Email marketing tools
- SMS marketing
- Analytics dashboard
- 24/7 support
Pricing:
- Flat monthly fee starting at $99
- No commission on any orders
- No long-term contracts
- 30-day money-back guarantee
Why Act Now:
- Every day without your own system is money going to apps
- Your competitors may already be building direct channels
- App store approval takes time—start the process today
- The sooner you launch, the sooner you build your customer database
Frequently Asked Questions
Will my app really be in the App Store and Google Play?
Yes. You get a native iOS app in Apple's App Store and a native Android app in Google Play. Customers can search for your restaurant name and download your app directly. The app appears under your restaurant's name with your icon.
How is this different from just having a website?
A website is great, but a mobile app lives on customers' phones. They see your icon every day, you can send push notifications (free, unlike SMS), and the ordering experience is faster and more convenient. Apps have 3x higher engagement than mobile websites.
Do I need to manage the app myself?
No technical knowledge required. We handle all app development, updates, and maintenance. You manage your menu and marketing through a simple dashboard—if you can use email, you can manage your app.
What if I want to change my branding later?
No problem. We can update your website and app designs as your brand evolves. Colors, logos, and messaging can all be refreshed. Major redesigns may have a small fee, but routine updates are included.
How do customers find out about my app?
We provide marketing materials including table tents, bag inserts, social media graphics, and email templates. Most restaurants promote their app through in-store signage, bag inserts in third-party orders, and social media announcements.
Can I still use DoorDash alongside my own app?
Absolutely. Many restaurants keep DoorDash for new customer discovery while pushing repeat customers to their branded app. Use bag inserts in DoorDash orders to promote your app, and offer app-exclusive rewards to encourage the switch.
About the Author
RestauNax Team
Content Team
The RestauNax content team combines decades of restaurant industry experience with digital marketing expertise. Our writers have worked as restaurant owners, managers, and consultants, giving them firsthand knowledge of the challenges restaurants face today.
Credentials
- Combined 50+ Years Restaurant Industry Experience
- Certified Digital Marketing Specialists
- Restaurant Technology Consultants
Ready to Grow Your Restaurant?
RestauNax provides everything you need: custom website, online ordering, mobile app, and marketing tools—all with zero commission fees.